The company is in a re-financing business. They hired me as a creative artist to design them a refinancing application. The goal was to make it intuitive and exciting so the leads fill out the application to the end and reduce the number of abandoned applications. To keep the applicants on the website, I added an interactive approximate number of eligible refinance offers on the top of the website. Hence, the applicant knows how many requests they should expect to receive at the end of the application.
Application steps from A to Z
